I arrived at just shy of 11:30am for the 12pm - 1pm Kogi truck to a line already 20-30 people deep. By the time 12pm rolled around, the line must have had in excess of 100 people. Quite the scene for 55th and Lex!It was an interesting crowd - food trucks are where main street meets wall street I suppose, with suits lined up next to students and free lancers able to endure the long wait.
The offering was a $4 Kogi + Dessert Truck duo - a bit pricier than the expected $1-2. But nevermind that - it all went to City Meals on Wheels so no complaints from me.
Your $4 bucks got you 2 small slices of quesidillas filled with kimchi. A little underwhelming if you ask me - I was expecting some kalbi! But maybe that was asking for too much. We'll have to wait for them to roll into town full time for that. The kimchi quesidilla was a nice idea though - probably easily executable at home. You can bet I'll be trying that recipe soon!
For dessert - I was impressed. It was a chocolate mousse with peanut butter center and caramel popcorn on top.
This was a perfect complement to the spicy kimchi. It was sweet without being overpowering, light and cold for a summer day (although the overcast skies made me forget we were in June!)
All in all - I'd say it was worth the trek once - although with only 200 available, I'm not sure everyone in line left satisfied. Oh well - they will be in Rockefeller center this afternoon.
Happy Kogi hunting!
2 comments:
Thanks Yummyinthecity- great, balanced review!
I totally agree- dessert was way above expectations and I will definitely be frequenting Dessert Truck in the future- good enough to impress a date!
As for this Kogi Truck fanfare that has engulfed the NYC foodie landscape, I was expecting Kobe Bryant to be cooking and Megan Fox to be serving the classic Korean BBQ/Mexican themed eats as its debut in New York. I'm from Los Angeles, and I had hyped it up to my friends and colleagues...wow, did I look like an idiot. I'm equally underwhelmed and just unsure who in charge at Kogi decided to: a) limit it to 200 servings, yet allow some of the early customers to buy up to 4:1 servings:customer in line ratio- I'm not a Rhodes Scholar, but I'm pretty sure that violates the pre-school definition of fair...let alone pissing off the hundred or so people who invested time to show up to return to the office emptyhanded; b) serve an item that isn't even on its primary menu and is just plain ordinary- creative points sure combining quesadilla and kimchi, but not a "wow" dish- to a crowd in NY that is used to flavorful, smile-inducing food from its food trucks. I understand that price may be sensitive, but charge a few more dollars and serve your signature dish. Don't show up to pick up your prom date on your Huffy bike! You're serving in midtown New York- even with all the financial chaos, you won't lose out on volume.
I know Kogi is expected to launch in New York formally by the end of the summer- I'm sure the competition is breathing a sigh of relief after this weak debut...
hey wheresmykogi, I picked up my prom date on my Huffy bike, what's wrong with that?
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